Privacy Policy

Effective Date: January 1, 2025 | Last Updated: March 1, 2026

This Privacy Policy describes how TARTINE BAKERS LLC, operating as Zesty Flowers ("we," "us," or "our"), collects, uses, and discloses information about you when you use our website at https://zestyflowers.com/recipes/ and make purchases through our platform. By using the Site you agree to this policy.

1. Information We Collect

Account and Registration Information: When you create an account or make a purchase, we collect your name, email address, billing address, and password (stored as a cryptographic hash -- we never store your plain-text password).

Payment Information: We collect card number, expiration date, and security code for transaction processing. Payment details are processed in our system and are not retained after the transaction is complete.

Usage Data: We automatically collect information about how you interact with the Site, including pages visited, time on page, referral source, browser type, operating system, and IP address.

Communications: If you contact us by email or through our contact form, we retain the content of that communication and your contact details.

Cookies and Tracking Technologies: We use cookies and similar technologies as described in our Cookie Policy.

2. How We Use Your Information

We use your information to process and fulfil orders and membership subscriptions; to send you transactional emails (receipts, shipping notices, membership confirmations); to respond to customer service requests; to improve and personalise the Site and our recipe offerings; to detect and prevent fraud and security breaches; and to comply with applicable law.

We do not sell your personal information to third parties. We do not allow advertisers to pay us to target you with personalized advertising content within the Site.

3. Microsoft Advertising (UET) Disclosure

We use Microsoft Advertising Universal Event Tracking (UET) to measure site performance and conversions for our advertising campaigns on Microsoft Advertising (formerly Bing Ads). Microsoft UET may collect information about your browsing behaviour on our Site. You can opt out of Microsoft's data collection through:

• Microsoft's privacy settings at account.microsoft.com/privacy
• The Digital Advertising Alliance opt-out tool at optout.aboutads.info
• The Network Advertising Initiative opt-out tool at optout.networkadvertising.org

For more information about Microsoft's privacy practices, visit privacy.microsoft.com.

4. Sharing of Your Information

We share your information only as follows: with service providers who assist us in operating the Site (hosting, payment processing, email delivery) who are contractually bound to protect your data; if required by law, regulation, or legal process; in connection with a merger, acquisition, or sale of all or part of our business, with appropriate confidentiality obligations; and with your consent.

5. Data Retention

We retain your account information for as long as your account is active. If you delete your account, we will delete your personal data within 30 days, except where we are required by law to retain it (for example, financial records for tax purposes, which we retain for 7 years). Session data is cleared when your browser session ends.

6. Your CCPA Rights (California Residents)

If you are a California resident, you have the right to: (a) know what personal information we collect, use, and disclose about you; (b) delete personal information we have collected from you; (c) opt out of the sale of your personal information (note: we do not sell personal information); and (d) non-discrimination for exercising these rights. To exercise your rights, contact us at hello@zestyflowers.com.

7. Your GDPR Rights (European Residents)

If you are located in the European Economic Area or United Kingdom, you have rights under the GDPR including the right to access, correct, delete, restrict processing, or port your personal data. You also have the right to object to processing and to withdraw consent where processing is based on consent. To exercise any of these rights, contact us at hello@zestyflowers.com. You also have the right to lodge a complaint with your local data protection supervisory authority.

8. Security

We implement reasonable technical and organisational security measures to protect your information, including HTTPS encryption, password hashing, and access controls. However, no internet transmission is completely secure and we cannot guarantee the absolute security of your data.

9. Children's Privacy

The Site is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of material changes by email. Continued use of the Site after the effective date of any changes constitutes acceptance of the revised policy.

11. Contact Us

For privacy-related enquiries, contact us at: TARTINE BAKERS LLC, 1917 NW 79TH AVENUE MIAMI, FL. US 33126, USA. Email: hello@zestyflowers.com.